That jingle was a big hit. It has four stages: The brand name became almost synonymous with low-priced detergents and toilet soaps. Nuvoco has six plants in Chhattisgarh, Rajasthan, Jharkhand and Bengal and Haryana with an overall capacity of 11 million tonnes per annum, running at 95 per cent capacity utitilisation.
Value-added products and cost cuts across its plants are expected to benefit the company's topline. The benefits are expected to kick in from the next financial year," Basu said. This product was created specifically by Hindustan Lever to counter Nirma, the low cost detergent, which had taken the ground away from Surf, the Nirma marketing stratefy selling detergent at that time From HLL.
Padamsee says that Nirma broke that template with young people singing, dancing and leaping to a catchy jingle. Nirma did not get much success in the premium segment. HHL noted that the primary source of water for washing was river water, and so created Wheel with a high percentage of oil relative to water.
They all started in small, concentrated markets, appealing to the local ethos and aspirations of the targeted area. Assume you are the new Marketing head of HUL.
And pl initiate constructive discssuion on this. Prior toWheel had existed, for about a decade, in the bar form before it was launched as a powder. If consumers wanted low-price detergentswho the hell were we to judge?
The company had a dominating market share in most categories that it operated in, such as toilet soaps, detergents, skincare, hair care, etc. HLL set up a group outside the company to take the battle to Nirmas doors.
The insight was that many Nirma users complained of burning hands. In its battle with Nirma, HUL will bring its massive marketing and distribution muscle to bear. We needed a fighter brand to fight Nirma on its own turf. Still it was not an easy task, because consumers felt if a powder burns it washes well.
Many of these are students from small towns, people with fire in their bellies who want to prove themselves in big companies and have no issues about working in smaller markets. The firm had earned a revenue and net profit of Rs 5, That train campaign ran between Lucknow and Guwahati for two months.
Karsanbhai Patel, is a classic example of the success of Indian entrepreneurship in the face of stiff competition.
Some may hold good,others may not. A product is pushed into obsolescence with the arrival of new products which embody superior functionality.
Introduction of other brands has declined the market share in the detergent industry. Ensure the consistency of the team involved in any project, until the completion of a specific task.Home > Business > Columnists > Guest Column > R V Rajan 4 great marketing strategies April 26, Barring a few, notable exceptions, rural marketing in India is still about a van campaign, a.
Rural marketing can be described as any marketing activity in which a dominant participant will be from a rural area which implies that it consists of two things that is marketing of inputs to the rural in addition to that marketing of outputs from the rural markets to other geographical area.
Eventually, both Nirma and Wheel (which got sidelined by HUL's 'power' brands strategy) were usurped by Ghadi in the mid to lates. It was a challenger which was priced even lower than Nirma (began in but came into its own in ).
The Nirma university is a confederation of Institutes and faculties. The University functions with a relatively small administration, and with central bodies consisting of offices and academic personnel of the University and the University’s governance structure is essentially democratic.
Nirma value-addition strategy in cement. Nuvoco Vistas Corporation Limited, earlier known as Lafarge India, is eyeing a per cent rise in the contribution of specialised cement to. When majorly all overlooked this trick; Nirma aggressively used it as their marketing strategy!
To keep production costs at a bare minimum, the company very innovatively undertook captive production plants for their raw materials.Download